Google’s Mobile Friendly Update
Google has been rolling out lots of changes to apps, Google Play and the presentation of mobile search engine results all in preparation for a larger algorithm release that is scheduled to be released on or around April 21st. As we learned from past Google algorithm changes (Penguin and Panda), these updates can greatly impact where your site ranks in the search engine results pages (SERPs).
The update set to be released on April 21st is focused on providing a better search experience for mobile users. To accomplish this, Google will be “expanding its use of mobile-friendliness as a ranking signal.” So what does that mean to business owners? If your website isn’t mobile-friendly, your mobile search engine rankings could take a hit.
In an email sent to Webmasters, Google has indicated that they are looking at the following factors when determining if your website is mobile friendly or not.
The first thing you should do if you are concerned about this update, is run your website through Google’s Mobile-Friendly Test (https://www.google.com/webmasters/tools/mobile-friendly). If you get the following message, you are good to go.
However, if you get a message that looks something like the one below, then you’ll want to take immediate action.
The nice thing about this update, is that Google is giving webmasters exact tasks they can do to make sure their websites are not negatively affected. If your website turns up a not mobile-friendly message, here are the actions you can take to course correct and avoid a decrease in mobile ranking after April 21st.
Though it may seem reactive and hurried, website owners are going to have to adapt to the new mobile-centric digital marketing universe. Since Google is the industry leader, when they give a command, it behooves business owners to follow.
What is your plan for the Google Mobile-Friendly Update? Let us know in the comments below.