Category Archives for Marketing

Perform a website audit

Many website owners take the Ron Popeil approach with “set it and forget it” and while that may work for roasting chickens, it is a terrible web strategy. If it has been awhile since you reviewed your

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DIY: Business Videos that look great!

Videos are a great way to introduce your products and services in a visual way. With the introduction of low cost HD video cameras (including video cameras on our smartphones) more and more businesses

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Why do people buy printing from you

Why do people buy printing from you? Is it your charm? Your good looks? If you are a mix between Brad Pitt and George Clooney, that might be true. But for the rest of you, I’m guessing it has more to

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Dealer Call – March 30th

Our first dealer call of the year will be this Wednesday at 1pm PDT. Going forward, the calls will be the 3rd Wednesday of the month from 1:00 – 2:00 PM Pacific. But our first call will be off schedule

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Most of my clients already have a website

Most of my clients already have a website.Truth is, the vast majority of small businesses already have a website. A website today is as necessary as a business card. So where is the opportunity for sales

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How can I make money selling websites Part 3

Raise your hand if you still need a little convincing that you can add web solutions to your print shop seamlessly and profitably?Ok, now put your hand down, people are starting to stare. We’ve looked

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Overcoming Obstacles selling

Overcoming Obstacles: SellingFive years ago, Tom Crouser looked me dead in the eyes and said “Patrice, you have one critical flaw in your business plan. You are relying on the printer to make a sale

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The questions that get the sale

I’ve said it before and I’ll say it again, selling websites isn’t that different from selling print. If you know the right questions to ask and you listen to the answers to gain a full understanding

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How do anything is how do everything

“How you do anything is how you do everything.” – T. Harv EkerBusiness owners and entrepreneurs will take this quote to heart and will either read it as an affirmation of their dedication or a condemnation

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Make money selling web solutions part 2

How can a printer make money selling web solutions part 2The biggest opportunity for making money selling web solutions is in custom website development. Before you stop reading because you think that

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Make money selling web solutions part 1

How can a printer make money selling web solutions part 1When we talk about adding web services to your repertoire we are talking about more than just websites. In order to really be a single source provider

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How to Price a Website

If you missed Wednesday’s session about how to price a website, you’re in luck! We have it recorded and you can now watch it at your convenience. Watch the video and see the new price estimator on

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Adding ecommerce?

“I want to add a shopping cart. How much will that cost?”These are words that give me a chill. Partly because I cannot answer the question without a bunch more questions being asked and answered,

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