Recent research from Forrester finds that posts from top brands on Facebook and Twitter reach just 2% of their followers. Of the 2% that see the post or tweet, a mere 0.07 percent of followers will actually interact with those posts. The low reach and engagement has gotten even worse since Facebook drastically cut the organic reach of a post in an effort to encourage boosted (paid) posts.
With so few people seeing and engaging with posts, it is hard to truly have a social relationship with your customers.
While having and updating a Facebook page and twitter account is still an important component in an overall marketing strategy, it shouldn’t be the center of your marketing strategy. So what should you be doing to help build a social relationship with your customers? Try the tips below:
These tips are all fairly low technical ways of increasing your social interactions with current and potential customers, however, if you need help with any of the above, let us know. We’d be happy to help create a social strategy that maximizes your brand awareness.
In an increasingly informal digital world, continuing to pull out pen and paper to write a thank you note is a way to distinguish yourself. The handwritten thank-you note speaks volumes simply as a medium and sends the message that you care enough to invest yourself personally in acknowledging another. The hand written thank you card is also one of the oldest and smartest forms of marketing out there. Here are 4 reasons why:
As the late American author and poet, Maya Angelou so eloquently put it: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
A hand written thank you card definitely puts a check in the warm and fuzzy column; so send Thank You cards and send them often. You never know what kind of an impact it could have on the recipient’s day. As an added bonus, studies show that those who express gratitude also benefit by experiencing better health and sleep, less anxiety, and more life satisfaction. Taking the time to write out your gratitude to another will benefit giver and receiver alike.
Also, if you are in the market for some great thank you cards, check out these ones from Best Day Ever. We LOVE them! Or consider having your local print shop print some custom thank you cards up with your own logo for extra brand awareness!