Archive Monthly Archives: July 2016

Simbus Solutions – a brief history

Simbus Solutions – a brief history

About a week ago, we officially made the transition to our new name, Simbus Solutions. We sent out a letter to our clients to let them know about the change. If you missed the letter or just wanted to know a little more about why we changed our name, read the letter below.

We want to thank you so much for being our customer and friend. Over the past few years, we have had a bit of an identity crisis. We started off as Net Solutions North America, and that named served us well for over 10 years. However, we always felt that name was a little generic. Then a couple of years ago, we started operating under our brand name of ProFusion. Again, the name was fine, but it didn’t convey the heart of our business.


You see, we pride ourselves on making the complex simple; on taking ideas and implementing them quickly without added drama or layers of unnecessary density. As a small business, we are nimble and can react quickly to change or adversity, and we felt like we needed a name that reflected the services that we provide and the simplicity in which we provide them


Enter Simbus Solutions. Simbus stands for Simple Business Solutions. That’s it, that’s our focus. We simply focus on how we can help your business grow via the web. Whether that growth comes from a new website, email marketing, search engine optimization, videos or content writing, we’ve got you covered.


Rebranding gives a company the opportunity to get back to its core values as a business. It’s easy to get distracted by shiny objects that don’t resonate with your mission. With this business re-birth, we have recommitted our time and efforts to providing you with unprecedented value. We know that if we help you succeed, we will continue to be successful.


We hope that our mission and name change resonates with you. We hope you know that we are here to help you with whatever web solution need you may have.


Again, we thank you for sticking with us through our identity crisis! We’ve worked through growing pains, puberty and some rebellion and we feel like we are stronger because of it. We know who we are, we know what we can offer you and we are grateful for the people, like you, who have continued to trust us as their partner in the web.

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Where did Simbus Come From? Simbus Solutions – a brief history

About a week ago, we officially made the transition to our new name, Simbus Solutions. We sent out a letter to our clients to let them know about the change. If you missed the letter or just wanted to know a little more about why we changed our name, read the letter below.

We want to thank you so much for being our customer and friend. Over the past few years, we have had a bit of an identity crisis. We started off as Net Solutions North America, and that named served us well for over 10 years. However, we always felt that name was a little generic. Then a couple of years ago, we started operating under our brand name of ProFusion. Again, the name was fine, but it didn’t convey the heart of our business.

You see, we pride ourselves on making the complex simple; on taking ideas and implementing them quickly without added drama or layers of unnecessary density. As a small business, we are nimble and can react quickly to change or adversity, and we felt like we needed a name that reflected the services that we provide and the simplicity in which we provide them.

Enter Simbus Solutions. Simbus stands for Simple Business Solutions. That’s it, that’s our focus. We simply focus on how we can help your business grow via the web. Whether that growth comes from a new website, email marketing, search engine optimization, videos or content writing, we’ve got you covered.

Rebranding gives a company the opportunity to get back to its core values as a business. It’s easy to get distracted by shiny objects that don’t resonate with your mission. With this business re-birth, we have recommitted our time and efforts to providing you with unprecedented value. We know that if we help you succeed, we will continue to be successful.

We hope that our mission and name change resonates with you. We hope you know that we are here to​​​​​ help you with whatever web solution need you may have.

​Again, we thank you for sticking with us through our identity crisis! We’ve worked through growing pains, puberty and some rebellion and we feel like we are stronger because of it. We know who we are, we know what we can offer you and we are grateful for the people, like you, who have continued to trust us as their partner in the web.


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How to add title tags to ProFusion Ultra Internet Solution

This short video will show you how to update the title tags and descriptions for each page on your ProFusion Ultra Internet Solution website. If you missed last week’s post about writing the perfect title tag and description, you can find it here.

How to add title tags to ProFusion Ultra Internet Solution

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How to add title tags to WordPress using Yoast SEO

This short video will show you how to update the title tags and descriptions for each page on your WordPress website using Yoast SEO. If you missed last week’s post about writing the perfect title tag and description, you can find it here.

How to add title tags to WordPress using Yoast SEO

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Write the perfect website title and description

One of our very fist blog post had some tips you could use to make your site easier to find in the search engines. Our next 2 posts will be a follow up to that post to show you some very specific examples on how you can make your site easier to find. This post will focus on the title and description tags of your web pages.

Titles:

Having a unique title tag on each page of your site could be the most important thing you do to help the search engines find and rank your site for your selected keywords. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. The image below shows an example of a title appearing in a Google results page.

The title on the image below is “Pricing – Online Voting Solution“, followed by the website URL (www.onlinevotingsolution.com/pricing) and the description paragraph.

choose title carefully

Elements of a well written title: The title should be an accurate and concise (between 50 – 60 characters) description of what the user will find on the specific page. Your title should start off with the main keyword for the page, then include a secondary keyword and the brand name if you have enough characters. For example, if you are a foot doctor in Seattle and you want to be found when someone does a Google search for “Seattle foot doctor” your title would be:

“Seattle foot doctor – secondary keyword | Company name”

Each page should have a different keyword to start the title and should be unique to that page. Your about us page should have a different title than your contact us page. Every page should have a unique title tag. The title tag appears in the search engine results page as noted above, but will also show in the browser tabs at the top of your screen and will be pulled in when you share your webpage on social media sites, like Facebook. Your title is the first interaction a potential customer will have with your site when they find it in the search engine results; it should convey emotion, page relevance and should peak their interest to make them want to click on your link.

Meta-tag description:
The meta-tag description is typically the next field following the title. The description is a short (roughly 155 characters) paragraph explaining what the user will find on this page. While the description doesn’t make much difference to the search engine’s ranking of the page, it does make a huge difference in helping a user decide whether or not to click on your link. Consider the description as a 155 character advertisement for your web page. It should contain the same keyword that you used in the title of this page as well as some supporting text describing why the user should click on this link. In the image above, the description is directly below the domain name. Your description should be unique for each page.

DIY Website Exercise: Want to try your hand at your own SEO? Step one would be to go through your site page by page and assign a keyword to each page. In our SEO Template spreadsheet (download it from our website here), record what keyword you want to have each page rank for. Then write an applicable title and description for that page. Record it all in the excel sheet. Our next post,we’ll do a video tutorial showing you how to add these titles and descriptions to your page.

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Domain Registration – Look at your invoice carefully!

If you have a website, you have a domain registrar. A domain registrar is a company that manages the registration and ownership of your domain name. GoDaddy.com, Register.com and NetworkSolutions.com are all examples of domain registrars. Your website host, like us for example, can also act as your domain registrar. Typically you pay anywhere from $15 to $45 per year to your registrar to manage your domain name. You can purchase the domain for one year at a time, or you can purchase multiple years often at a discounted rate. At some point, your domain name will come up for renewal and you will get a notification to renew from your registrar.

This is where some confusion enters the marketplace as there are companies, like iDNS, that send out transfer agreements masked as “renewal notices”. This notice (see below) appears to be an invoice from iDNS to renew your domain name for another year, however, if you complete the form and send payment what you are really agreeing to is the transfer of your domain name from your current registrar to the iDNS registrar.

idnsregister

Many of our clients have received this type of notification and, luckily, they ask us about it before they send payment off to iDNS. If you ever receive a notification or invoice that just doesn’t look right, please feel free to forward it on to us so we can analyze it and ensure its authenticity.  If you are interested in finding out who is the registrar and owner of your domain, you can contact us or go to www.whois.com and run a free report there.

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What is an SSL and why should I get one?

It is not very often that Google explicitly tells web-masters a way that they can help increase their search engine ranking. But that is just what they did in 2014 when they announced that they are starting to use HTTPS as a ranking signal. In this short presentation, we’ll take a look at what an SSL Certificate does, why it is beneficial and how you can get one installed on your site.

profusion watchnow

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